Instant Revenue Generation from Mobile Advertising, Coupons, Tickets and E-commerce.
Business Proposition
For the publisher of print media such as newspapers and magazines, T-Life™, the turn-key mobile platform, provides instant mobile access to all or any part of the existing local web content of the newspaper. Using T-Life™ significant additional revenue is generated from "clickable" advertising banners, electronic coupons, ticket sales, and other e-commerce services.
From a business perspective T-Life™ can be privately labeled to reflect the extension of the newspaper's or magazine's branding to the mobile "third" screen. The publisher is in direct control of his sales and not dependent on a third party mobile aggregator to sell valuable localized content.
From a technical perspective, T-Life™ simply integrates with the newspaper's web content. The integration effort is minimal and the web content is formatted for each mobile phone type. An icon is placed on the phone screen. Any part of the chosen web content is then available in an iPod-style interface on anyone's mobile phone. With T-Life™ the subscriber does not rely on web browsing to get the needed information. The information is presented to him via T-Life™ - usually within 2 or 3 keystrokes.
Benefits for the Publisher
T-Life™ is available as a profit-centric brand extension that affords the publisher an instant presence on mobile (smart) phones including iPhone, BlackBerry, Pocket PC and Treo regardless of the carrier. For the publisher time-to-market, high uptime and up-to-date content provisioning means a significant increase in revenue potential, subscriber loyalty and open-ended growth possibilities.
Consider the revenue possibilities through the selling of coupons, tickets and location-based services. Consider the stickiness.
Benefits for the Subscriber
The T-Life™ iPod-like subscriber interface eliminates the frustration of dealing with mobile browsers by presenting the information fast, cost-effectively and transparently. Subscribers prefer turn-key, intelligent user interfaces with complimentary services.
