What Mobile Advertising Means To Your Business
Target consumers better
We know who they are and what they want. But rather than having to get them off their flat screen terminals or off their couch with their newspaper we already have them on the move while instilling needs and wants in their minds - the mobile consumers.
We made a pact with their mobile phones to only show them ads that are of interest to their owners in the context of displaying information they asked for.
We tantalize them with desires linking ads to information retrieval without explicit search, hook them with mobile offers and make them fulfill their dreams.
We offer targeted revenue possibilities through the selling of coupons, tickets and location-based services linked to vital information provided free-of-charge.
Immediacy means instant gratification
Mobile consumers are looking for the latest gizmo or coolest fashion boutiques on their smart phones while they are on the Go. We are pointing them to the must-haves nearby, right down the street, in the shopping mall. That "to-die-for" outfit is just steps away leading to sartorial bliss.
Get a better response
Historically, mobile ad response rates are very high compared to paper-based campaigns. Is it easier to ignore and eventually throw away that pesky flyer than the new and shiny gadget that magically connects us to the universe?
What's different this time?
Advertisement conjures up disruptive and annoying messages devoid of relevance. Spam is so much more vexing on a phone where every action seems to be magnified by the small size of the device. The mobile user wants it all: a hot device, uniquely personalized to showcase his character, the latest awesome applications, information too new to fathom and all that - for free. What if we take the best of both worlds - let the advertisers spend their money on improving and subsidizing the user experience both via relevance of local information you can use and lucrative offers you can immediately respond to.
Consider the stickiness of being in the know.
